Put your announcement in front of the people who fund and build the industrial base.
Labeled partnership articles on Industrial Base Alpha for defense and industrial-base companies and the agencies that represent them.
Every partnership article carries this badge at the top of the page, in the homepage module and in the archive. Readers always know what is paid.
A complement to the wire, not a replacement.
| What you buy | Wire services | IBA partnership |
|---|---|---|
| Distribution | A commodity feed to thousands of outlets. | The industrial-base room that funds, builds and regulates. |
| Reach | Spray to everyone. | Readers who already follow defense capital and programs. |
| Labeling | No badge. Syndicated as news. | IN PARTNERSHIP WITH badge on every surface. |
| Editing | Your copy, verbatim. | Edited to IBA standards, with your review. |
| Context | A press release. | An article that says why it matters. |
- Distribution
- WireA commodity feed to thousands of outlets.
- IBAThe industrial-base room that funds, builds and regulates.
- Reach
- WireSpray to everyone.
- IBAReaders who already follow defense capital and programs.
- Labeling
- WireNo badge. Syndicated as news.
- IBAIN PARTNERSHIP WITH badge on every surface.
- Editing
- WireYour copy, verbatim.
- IBAEdited to IBA standards, with your review.
- Context
- WireA press release.
- IBAAn article that says why it matters.
PR Newswire and Business Wire buy volume. IBA buys the room. Most partners run both.
Inquire to report in five steps.
- 1Inquire
Email the partnership desk with the company, agency, target timing and a one-line announcement.
- 2Scope fit
IBA confirms industrial-base relevance and recommends a depth.
- 3Draft
The article is written under IBA edit standards, with your review.
- 4Publish and amplify
The labeled article goes live with the placements and posts in scope.
- 5Report
Basic engagement on the article and posts, delivered after the run.
Who this is for.
- Defense tech and dual-use companies
- Industrials, suppliers and platforms in the base
- PR agencies buying for clients
- Consumer products and consumer spam
- Unlabeled native advertising
- Sponsorship of the Thursday deep dive. Thursday is editorial and not for sale.
- Anything that fails industrial-base relevance
Short answers.
Is this advertising?
Does IBA edit the article?
Can we sponsor the Thursday deep dive?
What does it cost?
Think this is for you? Reach out for more information.
Send a note with your company, agency if any, rough timing and what you are announcing. IBA replies with whether it is a fit and what a placement would look like.
Request more informationDisclosure: IBA's author is employed by Anduril Industries. IBA's partnership standards and editorial decisions are independent of that employment. Every partnership article is labeled IN PARTNERSHIP WITH the paying company.